Timex marks Earth Day with renewable materials
In Connecticut, popular watchmaker Timex has created a line of watches that include renewable and circular materials. Dubbed Good Time, Better Choices, the collection is a celebration of Earth Day that also underscores how heritage watchmaking can evolve through biobased innovation and responsible sourcing. According to In Fashion Business, the line includes Urban Pop Eco‑Friendly Strap featuring biobased resin derived from castor plants. The line also includes Expedition North Freedive Ocean, a solar‑powered model crafted from upcycled ocean‑bound plastic, and the Timex Legacy Ocean, which includes a case and bracelet made entirely from upcycled ocean‑bound plastic.
Category: Chemicals & Materials
