Seventh Generation taps Keke Palmer to lead campaign for biobased dish soap
In Vermont, biobased cleaning product giant Seventh Generation has tapped American actress and singer Keke Palmer to lead its “Don’t Do Extra” dishwashing campaign. The brand collateral features videos of Palmer incorporating Seventh Generation’s liquid dishwashing detergent into her routine.
Kathleen O’Brien, CEO, Seventh Generation, told Happi she appreciated Palmer’s honest persona and energy. “She’s the perfect person to show consumers how you can be extra in life, without doing extra with your cleaning products,” O’Brien said. Seventh Generation’s dish liquid is 95% USDA Certified Biobased and an EPA Safer Choice certified formula.
Category: Chemicals & Materials
