Edible cups from Red Bull target plastic waste and better digestion

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In the United Kingdom, skincare brand Haeckels has partnered with Red Bull to develop edible cups in an effort to reduce plastic waste at festivals and improve health. 

In line with both brands’ focus on vitality, the cups are infused with spirulina, ginger, and blueberry to boost energy and digestion. The cups also break down in soil in just a few days if discarded. 

The Red Bull-Haeckels edible cups were available at the recent We Out Here Festival in Cambridgeshire. About a hundred million single-use plastic cups are used at festivals each year. 

Haeckels also recently introduced home compostable packaging for its skincare line.