Tire mainstay gets into the renewable shoe game

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In Ohio, trendy shoe brand Skechers has teamed up with Goodyear Tire & Rubber Co. to create a line of sneakers that feature Goodyear’s soybean oil-based rubber technology.

Present in Goodyear’s high-performance tires, Skechers says the partially renewable rubber will be used on the outsoles of several styles of running and walking shoes, with increased grip, stability, and durability. The company hopes to eventually extend use of Goodyear’s renewable rubber to athletic lifestyle, trail, and work shoes.

“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” Michael Greenberg, president of Skechers, tells Cleveland.com. “Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear.”

The collaborative kicks currently retail for $95.