In the Netherlands, Nouryon (formerly AkzoNobel Specialty Chemicals) expanded its offering to customers in the personal care market with a bio-based polymer, Amaze SP, helping formulators to meet the latest consumer trends in hair styling. The new polymer is a result of Nouryon’s exclusive global supply agreement with Itaconix to market bio-based polymers to customers in the personal care market.
“Consumers are showing an increased interest in lighter textures that allow an effortless, yet flawless hairstyle. It is difficult for formulators to achieve this with traditional, synthetic styling polymers,” explained Jens Müller, Global Technical Marketing Manager Personal Care at Nouryon. “Amaze SP is plant based and provides a unique weightless hold while enabling a very natural look and feel on the hair. It offers humidity resistant style retention, volume and anti-frizz performance comparable to synthetic polymers.”
AB Ghosh, Managing Director Surface Chemistry at Nouryon, commented: “Innovation is the backbone of our product development and key to our success, and we use partnerships like the one with Itaconix to accelerate innovation. We will continue to develop more novel bio-based solutions for customers, helping them to meet consumer demands for more natural products.”