UK farm magazine swaps plastic for potato-plastic in its postage

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In the United Kingdom, a farming magazine will use potato waste to produce postal sleeves.

The magazine wrap for British Farmer & Grower, a publication by the National Farmers’ Union, will use the starch-based plastic instead of plastic polywrap for its January 2019 edition. All 46,000 print readers will be included.

“As the original friends of the earth farmers play a massive role in enhancing Britain’s natural environment,” NFU chief content editor Paul Bradley tells Agriland. “So, it is important to us to constantly look at ways that we can improve our environmental credentials in our membership magazines too. “What better way of doing this than by using a farming product to create a decomposable magazine packaging wrapper. “We hope that other magazines will follow suit and start swapping plastic for potatoes.”