Seventh Generation looks beyond home cleaning


In the United Kingdom, Unilever’s sustainability-focused cleaning products brand Seventh Generation is working to “democratize” green cleaning by introducing products for the institutional cleaning market. The company has focused mostly on home cleaning, but will now offer products for schools, offices and public spaces. Often, these products are bought by third parties and not scrutinized as closely as those being used in the home. “We need to find a way to democratize true clean. This should not just be about products for the wealthy,” Joey Bergstein, CEO of Seventh Generation, tells Forbes.

The formulations will be similar to its home-cleaning products, which prioritize the use of renewable chemicals, but the labeling and packaging will be changing to meet standards for institutional cleaning.