General Mills lifts Kite Hill with $40 million in fresh capital


In California, Kite Hill, an innovator and pioneer in crafting delicious chef-inspired plant-based foods, completed a $40 million capital round led by 301 INC, the business development and venturing unit at General Mills.

Kite Hill makes great tasting almond milk yogurts, cream cheeses and probiotic drinks that are sold at thousands of retailers nationwide, including Whole Foods Market, Sprouts, Kroger, Target, and Publix, as well as many others. The capital from this funding round will enable the company to increase its capacity, invest in marketing, innovation and people to help fuel its rapid rate of growth.

“Kite Hill continues to set itself apart in what is now a mainstream demand for plant-based nutrition,” said John Haugen, founder and managing director of 301 INC. “As more people are making changes in their diet, we see incredible untapped potential in the market for the brand to expand its consumer base and grow.”