Better Juice reduces simple sugars in fruit juices


In Israel, Better Juice Ltd. developed innovative technology to reduce the amount of simple sugars in orange juice. The patent-pending enzymatic technology uses all-natural ingredients to convert fructose, glucose and sucrose into prebiotic and other non-digestible fibers and sugars, while keeping the juicy flavor of the beverage.

Better Juice’s process harnesses a natural enzymatic activity in non-GMO microorganisms that works on all types of sugars and preserves the flavor and the full complement of vitamins and other nutrients inherent in the fruits.

“This natural non fermentative process occurs without adding or removing ingredients,” says Eran Blachinsky, PhD, Founder and CEO of Better Juice. “It also will not alter the flavor or aroma of the juice. Better Juice uses an advanced solution that involves just one short and simple pass-through step in the juice-making process, allowing the product to be marketed at a price point comparable to other premium juice products.”