Impossible Foods wants to eliminate animals for food by 2035

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In California, Impossible Foods published its 2018 impact report, an annual update on the startup’s mission, business and strategic roadmap. The report, “Mission: Earth,” candidly charts Impossible Foods’ progress – including its biggest challenges – in pursuit of its 2035 vision.

The report also highlights the results of a study from researchers at Denmark Technical University to understand the impacts of adoption of Impossible Foods’ product at a national scale.

The study found that if 50 percent of ground beef from cows was replaced with Impossible Foods’ plant-based beef, America could realize the equivalent of removing the emissions of at least 11 million drivers in the United States for a full year; save the equivalent of the water used by at least 90 million Americans in one year; and release a land area the size of New England, which could be restored to healthy wildlife habitat, reducing atmospheric carbon in the process.