Kraft Heinz launches Springboard to support emergent brands


In Chicago, The Kraft Heinz Company launched Springboard, a platform dedicated to nurturing, scaling and accelerating the growth of disruptive US brands within the food and beverage space. From now through April 5, the Springboard will accept applications for first-to-market, disruptive food and beverage startups.

“We are committed to support and partner with teams that will impact the future of our industry,” said Sergio Eleuterio, General Manager, Springboard Brands. “We are actively searching for emergent, authentic brands that can expand into new categories, and are looking to build a network of founders to help shape the future of foods and beverages.”

The Springboard platform is seeking opportunities within one of four pillars shaping the food and beverage space future: Natural & Organic, Specialty & Craft, Health & Performance and Experiential brands. Selected companies will have the opportunity to receive financial support to build brands and guidance to raise additional funding.