Nouryon launches biobased, biodegradable carboxymethylcellulose for laundry detergents
In the Netherlands, Nouryon announced the launch of FinnFix PB MAX, the cleaning industry’s first carboxymethylcellulose (CMC) with a 100% renewable carbon index score, enabling laundry detergent consumer brands to significantly reduce the carbon footprint of their products. FinnFix PB MAX replaces conventional synthetic ingredients with a fully biobased, biodegradable alternative. It is manufactured from […]









