Shein expands SAF pilot initiatives, signs deal with DHL for GoGreen Plus Service
In China, fashion retailer Shein has signed an agreement with DHL to adopt its GoGreen Plus service, supporting the use of sustainable aviation fuel within air cargo logistics.
The collaboration forms part of Shein’s broader efforts to explore approaches for reducing carbon emissions associated with air transport, while engaging with broader industry initiatives to scale sustainable aviation fuel, the Chinese firm said.
DHL’s GoGreen Plus service enables corporate customers to support the use of SAF by introducing it into the aviation fuel supply used within the network. Lifecycle emissions reductions associated with the SAF, relative to conventional jet fuel, are allocated to participating corporate customers using internationally recognized accounting methodologies. These allocations are documented through recognized certification frameworks, enabling participating customers to account for associated SAF-related lifecycle emissions reductions within their emissions reporting.
Shein is also participating in a pilot program organized by China National Aviation Fuel (CNAF) and the Second Research Institute of Civil Aviation of China (CASRI) aimed at bringing together multiple airline and corporate partners, in order to advance SAF adoption in China.
Category: Fuels
