Start your engines: Bridgestone’s guayule tire to make racing debut
In Nashville, tires made from natural rubber extracted from a Southwest US desert shrub will make their racing debut at the Big Machine Music...
Sashay away, animal leather: Stella McCartney moves mushroom alternatives from runway to retail
In London, vegconomist reports that fashion sustainability pioneer Stella McCartney is set to introduce a luxury bag made from Mylo-brand mushroom leather. First showcased...
DiCaprio and Kutcher invest in shrimp shell foam startup
In California, a manufacturer of a biobased alternative to Styrofoam has added Leonardo DiCaprio and Ashton Kutcher to its roster of investors. The two...
Floating Fungi: Mycelium-buoy test planned for Maine coast
In Maine, buoys made of fungi root material mycelium could help reduce the impact of plastics waste from the fishing industry.
The myco buoy is...
Indian team develops space bricks
In India, researchers at the Indian Space Research Organisation and Indian Institute of Science have jointly developed a building material from bacteria, guar beans,...
Sound investment: Music collective introduces bioplastic LP record
In the United Kingdom, a music industry sustainability collective has unveiled the world’s first bioplastic record as an eco-friendly alternative to standard vinyl LPs.
The...
Wilson serves up sustainability with new tennis racket launch
In Chicago, Wilson Sporting Goods has launched new sustainable offerings for tennis players, including performance rackets made from bioplastics, recycled plastics, and waterborne coatings.
Hans-Martin...
British supermodel signs on to pilot PUMA’s biodegradable sneaker
In Germany, shoe brand PUMA has announced that supermodel/actress/brow trendsetter Cara Delevingne has signed on to their biodegradable sneaker pilot program.
Delevingne and the other...
Fendi taps London academics for lab-grown fur
In London, luxury brand holder LVMH and its portfolio company Fendi are collaborating with Imperial College London and Central Saint Martins at the University...
Saucony sneakers swap leather for pineapple alternative
In London, pineapple leather produced by Ananas Anam will be used in Saucony’s classic Jazz Court RFG sneaker style. According to vegconomist, the material,...