In Italy, Unilever has tapped Bio-on for bioplastic micro powders for a new range of ecofriendly sunscreens. Dubbed My Kai, the sun protection line will be the first using Bio-On’s minerv bioplastic micro powders introduced in 2017.
“This new product line is a concrete example of how Unilever sees sustainability and proposes innovative solutions for consumers, pursuing the goals stated in its Unilever Sustainable Living Plan (USLP) business model,” says Fulvio Guarnieri, chairman and CEO of Unilever Italia. “With My Kai, Unilever is simultaneously fulfilling two objectives of the USLP: to help more than a billion people to improve their health and wellbeing by 2020 and to halve the environmental impact of its products by 2030.”
My Kai will be on shelves by March 2019.