Laundry list: Nouryon delivers first carboxymethylcellulose with 100% renewable carbon

In the Netherlands, specialty chemicals leader Nouryon has launched the cleaning industry’s first carboxymethylcellulose with a 100% renewable carbon index score, enabling laundry detergent consumer brands to significantly reduce the carbon footprint of their products without compromising cleaning performance for consumers.

Dubbed FinnFix® PB MAX, the CMC replaces conventional synthetic ingredients with a fully biobased, biodegradable alternative that delivers comparable or superior performance. The product was specially designed to enhance anti-redeposition performance by keeping removed soils rinsed away instead of reattaching to fabrics, maintaining fabric appearance and cleanliness.

It is manufactured from natural wood-based cellulose and uses ISCC Plus-certified monochloroacetic acid from Nouryon’s Delfzijl, Netherlands, facility.

“We’re seeing unprecedented demand from brand owners who need to reduce product carbon footprint while maintaining the cleaning performance consumers expect,” said Brad Pearson, vice president of the Cleaning Goods business line at Nouryon.