The company’s latest innovation includes the VivaPro and NaturaPro ranges, both crafted to deliver bold, stable colors across a wide spectrum of food and beverage applications, reports vegconomist. The colorants are formulated to maintain their brilliance under challenging conditions such as heat, light, and varying pH levels.
The VivaPro line features naturally derived hues from botanical sources including safflower for yellow, beetroot, black carrot, red radish, and purple sweet potato for red and purple tones, and spirulina for vibrant blues and greens.
The NaturaPro range focuses on high-performance pigments like anthocyanins, carotenoids, and chlorophyll, offering enhanced stability and versatility for manufacturers seeking consistent results in natural formulations.
The launch reflects a broader industry trend toward replacing synthetic dyes with eco-friendly, functional alternatives.