In Tokyo, watchmaker Casio Computer Co., Ltd. is celebrating the 50 anniversary of HELLO KITTY, the iconic and adorable character created by Sanrio, with a commemorative watch and biobased watchband. Further details of the watchband material were not disclosed, but the company has used castor seed and corn feedstocks in the past.
The new watch is given the white, red, and blue color scheme of HELLO KITTY’s debut designs from 1974. Red and blue band rings accent the design’s base tone of white.
The band is covered in printed faces of the animated kitty laughing, winking, and looking surprised. When the backlight is on, her eyes, nose, and whiskers appear on the watch LCD and are topped with the ribbon design on the dial to complete the HELLO KITTY face.