Vans visits Barbie Land with biobased sandals launch

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In Colorado, popular skater shoe Vans is hopping onto the Barbie merchandising bandwagon by launching a line of 90s-inspired, pink sneakers and accessories. Notably, the Vans x Barbie product line includes pink slide-style sandals made with 25% biobased materials.

The line also includes pink platform sneakers, graphic T-shirts, overalls, and bags priced from $40-$115.

Greta Gerwig’s homage to the iconic toy stars Margot Robbie in the title role and Ryan Gosling as Ken. It has grossed over $700 million worldwide.