In Colorado, plant-based body care brand Green Goo has tapped NFL linebacker Shaq Thompson to be the official face of the brand. The partnership marks the launch of Green Goo’s “Rub It In” campaign, which includes branded advertisements featuring Thompson in select NFL team programs as well as a Super Bowl ticket giveaway.
Thompson is an outside linebacker for the Carolina Panthers, a Walter Payton NFL Man of the Year nominee, and the founder of the Thompson Legacy Fund, an organization dedicated to offering resources and support to low-income children in Sacramento, CA, and Charlotte, NC. He is also the founder of Shaq’s Smiles, which provides kids and young adults with access to dental care.
Green Goo is a collection of plant-based first aid and body care products that are crafted using a proprietary lipid-infusion process. This “elevates the healing properties” of the herbs and botanicals compared to pre-made extracts.
“As a professional athlete, what I put on my body is vitally important,” Thompson says in a statement. “Green Goo helps me heal my body naturally so I can stay in the game. Beyond the products themselves, knowing that we’re both committed to philanthropy and improving our communities is instrumental in our partnership, and I’m excited to join Green Goo in their mission to spread goodness.”