Oatly offers Thanksgiving emotional support hotline for vegans

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In New York, alternative dairy major Oatly has announced the “Oatly Emotional Support Hotline for Plant-Based Eaters Attending Traditional Meat and Dairy-based Thanksgiving Dinners.”

According to the announcement on Oatly’s website, the service can be accessed by calling 1-866-OAT-LINE and “may or may” not include positive affirmations, a motivational locker room speech, a “blank audio void to scream into” and the “soothing sounds” of smooth jazz.

“Even if you’re like the only plant-based eater within a 100-mile radius, you won’t feel alone on the big day,” according to the quirky advertiser. “Live humans will be standing by on Nov 24 to help you talk it out in real-time from 3:00 to 10:00 PM EST so you can easily get through any unwanted feelings or awkward conversations that may pop up while passing the animal-based gravy.”