In Seattle, amazon has launched a new line of “everyday essentials” with an emphasis on renewable raw materials. Dubbed Amazon Aware, the line includes apparel, home, and beauty products, all “thoughtfully designed” and made from materials such as recycled polyester, organic cotton, and biobased ingredients.
“People want to shop more consciously, and at Amazon we know we can make that easier,” the retail behemoth said in a press statement. All products are certified as free from the Environmental Working Group’s list of known chemicals of concern.
“We are committed to creating programs that contribute toward a more sustainable future,” said Matt Taddy, vice president Amazon Private Brands. “We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly program.”
The company is also adding new certifications from major health, organic, and animal welfare organizations to help shoppers find more sustainable products.