Actress-activist Pamela Anderson endorses apple leather handbag

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In Paris, Baywatch star and animal activist Pamela Anderson has partnered with designer Ashoka Paris to introduce a second line of purses made from apple leather. 

The leather alternative, called Apple Skin, was invented in 2004 by Alberto Volcan in Northern Italy. The material is made from apple waste leftover from the fruit juice industry. 

The new collection is a follow-up to their 2020 successful campaign. At $379, the bags are steep in price, but a portion of the proceeds will go to the Pamela Anderson Foundation, which aims to support groups addressing human, animal, and environmental rights violations. The bags come in black, terracotta, nude and red. 

“For 25 years Pamela Anderson has been supporting those who are on the front line to protect human, animal and environmental rights,” Ashoka Paris says in a press statement. “It is this unconditional commitment to help those who cannot defend themselves that convinced us to develop a project with her.”

Anderson has also been one of the most visible spokespersons for People for the Ethical Treatment of Animals since 1997.