Dubbed Muguet Firgood™, the 100% natural ingredient is extracted using Firmenich’s Firgood extraction technology and will be marketed to the fine fragrance market.
“Our strategic partnership and joint expertise with Jungle on sustainable technologies now makes it possible for our perfumers to capture and harness the genuine natural scent of this exquisite flower to the benefit of our customers and of consumers,” says Julien Firmenich, Vice President Product Strategy and Promotion, in a press release.
Lily of the valley is known in perfumery as one of the most iconic “silent flowers”, a flower that yields no essence. It is the first time in the history of perfumery that an extract of this flower has been captured with a safe and sustainable process, offering a completely new olfactory profile with genuine tonalities.
The two companies are looking for other potential ingredients using vertical farming and the Firgood technology.