Scent-sational: Chanel adds renewable materials to perfume packaging

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In France, iconic fragrance brand Chanel has launched plant-based, biodegradable caps for its perfume bottles. 

Following two years of research and nearly 50 prototypes, Chanel settled on material made by Sulapac, a Finnish producer of plant-based plastic. Criteria included sound when cap is fastened, and the “depth of the satiny matte finish on the iconic double C engraving.” 

 Finding a material capable of meeting such specific performance criteria is “a message to other industries that sustainable plastic alternatives can meet the most rigorous standards,” Suvi Haimi, CEO of Sulapac, tells Global Cosmetics News. “The big revolution is that you no longer need to use plastic.”

The caps are 91% biobased. Chanel will use the material on all of its 125 mL Les Euax de Chanel fragrances.