Peace of Meat managing director David Brandes tells FoodIngredientsFirst the results confirm the company is on the right track. “Plant-based meat producers are eager to embrace cultivated fat as an ingredient not only to attract but retain consumers. This is a great validation of Peace of Meat’s business model,” he adds. “Most products will be cultured hybrids, combining cultured material with plant-based protein.”
Peace of Meat hopes to begin consumer sales in 2022. The company currently grows avian fat cells, including chicken and duck, in a lab setting.
“Establishing a dialogue with over 50 companies in the plant-based field was eye-opening. The impact this industry has on animal welfare and sustainability is tremendous, yet convincing meat-eaters to change diets permanently remains a challenge,” Brandes adds. “Cultured fat might be the missing ingredient creating real meatiness, and the plant-based industry is very receptive to this innovation.”