Tide and Terracycle launch Tide Eco-box recycling program


In New Jersey, Tide announced its strategic partnership with international recycling leader TerraCycle which will allow the new Tide Eco-Box packaging to be 100% recyclable from the inner plastic bag to the outer cardboard box. The new Tide Eco-Box is produced with 30% less water, and its package has 60% less plastic than the equivalent bottled size. 

The innovative boxed design doesn’t require wasteful secondary packaging and takes up less space than the equivalent bottle, which means fewer trucks needed to transport it to stores.

“TerraCycle is the logical next step for us, because we want to ensure that not only is the product designed for more eco-friendly shipping and usage, but that every element of it is 100% recyclable, and recyclable through a very seamless process,” said P&G Brand Manager Isaac Hellemn.

Through the Tide Eco-Box Recycling Program, consumers can recycle all of the packaging from the Eco-Box for free. Participants are invited to sign up on the program page at https://www.terracycle.com/en-US/brigades/tideeco-box. Additionally, for every pound of waste shipped to TerraCycle, collectors can earn $1 to donate to a non-profit, school or charitable organization of their choice.

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