In New York, PrimaLoft, Inc. expanded its suite of biodegradable technologies with the introduction of PrimaLoft Bio Performance Fabric, the first 100% recycled, biodegradable synthetic fabric. The fabric joins the recently launched PrimaLoft Bio Insulation, also the first technology of its kind. PrimaLoft is targeting fall 2020 for consumer availability of both iterations of its biodegradable products.
Made from 100% post-consumer recycled material, PrimaLoft® Bio™ fibers break down when exposed to specific environments – such as a landfill or the ocean. PrimaLoft has enhanced the fibers to be more attractive to the naturally-occurring microbes found in these environments. The microbes eat away at the fibers at a faster rate, returning the fabric or insulation to natural elements.
Mike Joyce, president and CEO of PrimaLoft said, “We have not only been able to break the biodegradability code but, we’re really setting sustainability forward. It’s going to be very challenging to police the world but, what we can do is effect the properties of the fiber, so that it does no harm.”