JUST and Brinc enable Asian food entrepreneurs


In Hong Kong, in partnership with Brinc, a global venture accelerator, JUST launched the Made JUST platform, a first-of-its-kind approach to bring sustainable and functional tools from the plant and animal kingdoms to the world’s brightest entrepreneurs, focused first on Asia.

JUST recognized that the task of building a more sustainable food system is so enormous, it’s a generational challenge that won’t be solved by one company. As part of its new Food Technology Accelerator, Brinc will invest over $500,000 HKD per team (up to 10 teams, two cohorts per year) and will gain access to a pipeline of discoveries from JUST.

The participating founders will be able to rapidly develop prototypes and new products by tapping into select elements of JUST’s first-of-its-kind toolkit, comprised of raw materials and proprietary data from the plant and animal kingdoms. The finished goods resulting from the collaboration will display a “Made JUST” logo.