P&G hair-care megabrand taps expertise of UK’s Royal Botanic Gardens

0
597

In Cincinnati, Procter & Gamble brand Herbal Essences has partnered with United Kingdom’s Royal Botanic Gardens (Kew) to incorporate botanical science into its shampoos and conditioners.

Kew has around 8.5 million items, including 7 million dried plants, 1.25 million dried fungi, a living collection of over 19,000 plant species and the world’s largest wild plant DNA and tissue bank.

Kew’s scientists are verifying the botanicals in Herbal Essences’ bio:renew products, which employ active antioxidants to fight environmental factors such as water impurities that can compromise the integrity of hair.

“Kew’s dedication to researching and conserving the wonders of nature through science is a mission close to our brand’s heart,” says Lynn Hicks, Herbal Essences North America Brand Manager. “This is all about beauty rooted in plant science. It speaks to our commitment to deliver beautiful hair with the help of Kew’s knowledge of natural ingredients.”