The line uses a patent-pending, proprietary marine red microalgae extract AlgEternal has trade named PhycoDerm, which the company says minimizes the appearance of fine lines and wrinkles, hydrates the skin, and protects against visible signs of aging. AlgAllure is free of parabens, sulfates, and artificial colors.
“This breakthrough is rooted in the phenomenal skin-nourishing properties inherent in marine red microalgae, one of the oldest and most nutrient-rich algae in the world,” says David Ramjohn, CEO of AlgAllure’s parent company, AlgEternal Technologies, LLC. “From there we partnered with top skin care industry professionals to develop the AlgaRiche product range.”
The company grows and harvests its microalgae in small batches, ensuring the most potently bio-active doses of PhycoDerm. The line retails for between $25–$90.