In Colorado, Nutrien Ltd.’s retail division – soon to be rebranded as Nutrien Ag Solutions – launched a new digital platform that is designed to augment its industry-leading distribution network, agronomic advice and services. As the world’s premier provider of crop inputs, services and solutions, Nutrien Ag Solutions’ digital platform will initially be available across North America.
Over time, the platform will include digital agronomy services to provide data-driven advice and e-commerce capabilities to seamlessly plan, order and receive an unparalleled offering of products and services. These key offerings will be incorporated into a centralized customer experience hub, so growers can also manage accounts, services, products and payments on both web and mobile.
“Our new customer portal creates the only omni-channel network across North American agriculture. This launch will pave the way in the industry to allow growers to engage with us in multiple ways,” said Mike Frank, President of Nutrien Retail.