The Impossible Burger debuts in Hong Kong, its first international destination


In Hong Kong, Impossible Foods launched its award-winning plant-based meat in Hong Kong at some of the city’s most beloved restaurants: Little Bao, Happy Paradise, and Beef & Liberty. Served with a local Cantonese twist, Hong Kong diners will be able to try the product as a traditional burger and as the filling of savory street food.

“We’re humbled to launch with spectacular chefs in one of the world’s most dynamic restaurant hotspots,” said Brown, CEO and Founder of Impossible Foods. “We’re confident that Hong Kong – Asia’s crossroads of ideas and influences, both modern and traditional – will be home to the most innovative Impossible recipes yet.”

Ranked one of the world’s top culinary hotspots by Conde Nast Traveler, Hong Kong is the first place outside of the United States to feature the Impossible Burger, which cooks, smells and tastes like ground beef from cows but is made entirely from plants.