In California, Clairy introduced their latest technological advancement in air purification: NATEDE, on Kickstarter. The name NATEDE comes from Clairy’s unique and proprietary product concept trilogy: NAture, TEchnology and DEsign. The new air purifier is made from sustainable waste-product biomaterials, is 100% recyclable, and uses a photocatalytic filter, which does not need to be replaced. Thanks to the combination of the plant with photocatylisis, the product is now able to eliminate 93% of Vocs, 99% of bacteria, virus and fine particulate.
Clairy CEO Paolo Ganis said in their press release, “The core technology of NATEDE is phytoremediation, which means that it uses the natural power of common plants to clean toxins in the air. This was studied by NASA in the ‘80 and implemented by us with almost 3 years of research at PNAT and LINV, two of the most important laboratories on plants neurobiology in the world. Plants placed in NATEDE metabolize a significantly higher amount of pollutants compared to plants potted in regular vases, because of the combination of design and embedded technology, and NATEDE’s air flow system quickly and quietly cleans air from a plant’s soil.”