In the United Kingdom, Unilever launched a new line of natural personal care products, ApotheCARE Essentials. The 18 new products are created from six base ingredients, four fragrances and a technique called phytoextraction. Matthew Seal, a biochemist and founding member of ApotheCARE, told Sustainable Brands that ingredients are carefully selected for their hair and skin benefits, then blended with burdock, white willow, rosemary, ginkgo biloba, sage and seabuckthorn. Unilever plans on selling these at major retailers like CVS where consumers can buy them for under $20. Instead of taking the usual two or more years for product development, Unilver was able to create and bring the ApotheCARE Essentials products to market in only one year, realizing the market changes quickly.
Latest article
Crude awakening: Kapoor’s renewable-material protest art installed on Shell gas platform
In the North Sea, protest art made by Anish Kapoor, using renewable materials such as used coffee grounds and beetroot powder, has been installed...
Tiny Vinyl to release tiny, biobased PVC records
In the US, a startup called Tiny Vinyl has created cute, mini, vinyl records out of bio-attributed polyvinyl chloride. The 4-inch mini singles play...
Fun with Fungi: Japanese designers create mycelium block-growing kit
In Japan, designers have created a biomaterial kit for growing toy blocks out mycelium. Dubbed MYMORI, the kit includes block molds and a mycelium...