AB InBev partners with Agrible to improve barley production and sustainability worldwide


In Illinois, Anheuser-Busch InBev, the largest brewer and user of malt barley in the world, announced a global partnership with Agrible, Inc. to improve barley production while minimizing environmental impact. This partnership enhances AB InBev’s SmartBarley program, present in 13 countries across 5 continents, by adding Agrible’s Morning Farm Report to help growers detect disease threats earlier, improve logistics planning, monitor crops on all fields and improve quality.

Agrible and AB InBev began their work together in 2016 forecasting barley yield and quality factors through better crop modeling and predictive analytics for American farmers. The relationship has developed beyond the United States into a major international expansion for Agrible and begins with South Africa, Mexico, Uruguay, Brazil and Argentina.

Agrible and AB InBev will also work together to develop sustainability insights and metrics in areas such as water use, land efficiency and the carbon footprint from growing and sourcing ingredients.