“[The fiber] performs very well coming out of the microwave, being much cooler to the touch than the plastic container itself,” Darren Serrao, chief growth officer of Conagra Brands, said at the company’s recent investor day. “And for added bonus, knowing how consumers are very concerned about sustainability, these are completely recyclable and entirely compostable, which allows us to drive sustainability by eliminating plastic from single-use containers, reducing energy, and our impact on the environment to boot.”
The new packaging will be used in Conagra Brands’ new high-protein line Healthy Choice Power Bowls. They will be rolling out this month, with full distribution expected by August.