In Canada, Richardson Pioneer Limited introduced CropMatrix, a state-of-the-art agronomy platform designed to enhance its service to farm customers across Western Canada. CropMatrix offers a full-systems approach to agronomic planning that allow customers to develop detailed farm plans throughout the growing season. By gathering, sharing and evaluating historical field data and product performance information, Richardson Pioneer representatives can work one-on-one with farmers to maximize farm profitability.
“We are very excited to launch our new CropMatrix platform as it provides an interactive and transparent approach to farm planning so we can better serve our valued customers,” says Russ Reich, Assistant Vice-President, Richardson Pioneer.
CropMatrix will allow Richardson Pioneer to streamline the management of its field trials across the Prairies to get information out to customers quickly and efficiently. CropMatrix will also allow for the interpretation of satellite imagery and the potential to work in the precision farming space in the future.