Jean-ius: Chloris denim dye gains traction
In Utah, Chloris is working to scale production and gain commercial traction for its biobased denim dye. Dubbed Claessen Blue, the dye delivers “indigo-like denim aesthetics,” without chemical reducers like sodium hydrosulfite, according to Women’s Wear Daily. The result is cleaner wastewater and lower water and energy usage. Claessen Blue has received ISCC PLUS, USDA BioPreferred and TÜV Austria OK biobased certifications. For the latter, Claessen Blue received the highest rating.
“The color and performance must be right, the price must work, and we must deliver consistently. Those factors determine whether customers come back,” Dr. Lei Sun, Chloris founder, told WWD. “Mills can use their existing denim dyeing equipment with appropriate process adjustments, so adoption does not require replacing their production lines. The next step is to turn more of these fabric developments into brand orders and repeat business,” Sun said.
Being able to supply the dye at scale and at competitive prices will help drive commercial relevance, he added.
Category: Chemicals & Materials
