Innovations in imbibing: Glenlivet introduces booze-filled seaweed pods

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In Scotland, famed distillery Glenlivet has launched a “Capsule Collection” comprised of seaweed pods filled with scotch.

Each pod contains 23 mL of liquid, providing an instant burst of flavor.  The capsules are made by packaging firm Notpla from seaweed extract. London bar Tayēr + Elementary formulated the cocktails in Citrus, Wood, and Spicen flavors. The “glassless cocktails” are being launched at London Cocktail Week as an event “amuse-bouche.”

“As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed,” Miriam Eceolaza, director of Glenlivet, said in a statement. “The Glenlivet Capsule Collection does exactly that, and we’re excited to see how people react when they try our glassless cocktails. Our founder, George Smith, always went against the grain, bucking tradition and doing things differently. The Glenlivet Capsule Collection continues his pioneering spirit today.”

Social media lit up with comparisons to Tide Pods and fruit snack Gushers, but most welcomed the idea.