DSM buys into personalized nutrition with majority stake in Mixfit

In the Netherlands, Royal DSM, a global science-based company active in health, nutrition and sustainable living, became the largest shareholder in personalized nutrition company Mixfit Inc. by acquiring approximately 50 percent of Mixfit’s shares.

This investment builds on the partnership between DSM and Mixfit and combines DSM’s unparalleled expertise in essential micronutrients with the technological edge of Mixfit to analyze health data in real-time, address nutritional gaps in an effective way and support a healthy lifestyle.

In May 2018, Mixfit launched the prototype of its Intelligent Nutrition Assistant. Mina analyzes a person’s unique makeup, alongside their diet, lifestyle and health goals, to create and dispense delicious beverages containing a customized mix of DSM’s Quali Blends with vitamins and minerals throughout the day. Mixfit’s advanced machine learning technology means consumers can receive the nutrients they need at the time they need them, from the convenience of their own home or office.