Granular Ag Using Data Analysis to Find Hidden Farm Costs

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In California, Granular Ag, a data focused farm management company, is helping farmers figure out what to do with all the new data they are gathering from innovative technologies now surfacing. Many farmers are now getting more data and information about their land, crops, yields, and harvests than ever before, but they aren’t necessarily using it to help find areas that are causing income loss. Granular Ag’s latest research found hidden harvest costs that can be due to seemingly small things like a lost scale ticket. For example, if a 5,000-acre farm loses just 1% of their 2,010 tickets, that could add up to $32,500 that would be unaccounted for and resulting in income loss.