In California, leading plant-based meat maker has tapped Kim Kardashian as its first chief taste consultant. In a press statement, the company calls Kardashian an “icon synonymous with impeccable taste in food, fashion, beauty and more.”
The media mogul noted that she has been focusing more on a plant-based diet and claims Beyond Meat is her favorite brand. She adds that she is “inspired” by Beyond Meat’s mission and “love[s] that they are not only making plant-based eating delicious and accessible, but are doing so in a way that benefits both people and the planet. It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact.”
Kardashian also says her kids are “obsessed” with her Beyond Beef taco recipe.
Other Beyond Meat ambassadors include Kevin Hart and Snoop Dogg.