In Arizona, biodegradable diaper subscription service Dyper has scooped up former finance big wig, Markus Jennemyr, to run its European operations. Jennemyr previously served as managing director of Credit Suisse and RBS.
“I am thrilled to join STYR and launch their DYPER (www.getdyper.com) brand in the European market,” Jennemyr says in a statement. “DYPER manufactures and sells biodegradable nappies on a subscription basis that are better for our planet and our babies. The company has experienced fantastic success in the US since their launch earlier this year that we are now looking to replicate in Europe. It is a $15 billion market where the consumer (and user!) deserves a better alternative.”
The bamboo-based diapers are compostable approximately 75 days after use, versus traditional diapers that can take up to 500 years.
In between banking and Dyper, Jennemyr founded soccer betting site FanLeague, which folded last December.