In California, global skincare company California Baby has developed a 100% plant-based preservative formula for skin care products. The company is in the process of reformulating its products with the new preservative made from plants grown on a 100-acre organic farm in Santa Barbara, California. The formula relies on extracts of basil and anise.
The new preservative formula has earned the U.S. Department of Agriculture’s Certified Biobased Product label, certifying that it is made of 100 percent renewable source content from plants. California Baby will roll out the new formula with its Everyday Lotion line in November. These products are sold in Target, Walmart and other retailers across the country.
“We applaud California Baby’s innovative approach to developing a bio-based formula that will still adequately preserve children’s skincare products,” said EWG President Ken Cook.