In Oregon, natural products brand Earth Mama has launched a new deodorant line for pregnant and nursing mothers as well as people with sensitive skin.
Available in GingerAid, Bright Citrus, Natural Non-Scents, and Calming Lavender, the deodorants have been clinically tested for irritation and are certified by Oregon Tilth. The deodorants do not contain propylene glycol, parabens, aluminum, or any fragrance.
“Pregnant women have long asked us for a deodorant they can trust, one that’s not just natural, but organic—that actually works. So we made it. Women know that what a pregnant or breastfeeding mom puts on her skin goes in, and that her baby’s head is in close proximity to her underarm while breastfeeding,” founder, formulator and CEO Melinda Olson tells New Kerala. “Our bodies have brilliant filters (cue the lymphatic system!), but we may prefer not to flood them with a multitude of numbers of unknown chemicals.”