In Virginia, Nestlé USA acquired a minority interest in Freshly, a leading provider of direct-to-consumer healthy prepared meals. As the lead investor in the $77 million round of new funding, Nestlé will help to fund Freshly’s construction of a new East Coast kitchen and distribution center in 2018, as Freshly prepares to expand to nationwide service.
Freshly’s subscription-based model offers various meal plans to consumers and their website highlights a rotating menu that includes many gluten-free, paleo, high protein, low carb or veggie-based meals.
Freshly currently supplies consumers in 28 states with weekly shipments of meals. With a 60,000 square foot facility in Phoenix, Freshly can ship to approximately 40 percent of consumers. Upon completion of a new facility in Savage, Maryland, Nestlé estimates that Freshly will be able to serve about 93 percent of the U.S. population with prepared meals that can be heated in two to three minutes.