In Turkey, fashion brand Orta is set to launch a fall and winter collection that includes denim dyed with Nature Coatings’ BioBlack TX. The 100% biobased black pigment replaces petrochemically produced carbon black.
The partnership with Orta closely follows news that Nature Coatings had completed a $2.45 million seed round that included participation from A-list actor and activist Leonardo DiCaprio.
Orta is using BioBlack TX as a fabric coating and, in an industry-first, for warp dyeing. “Now is the time to reimagine our design process based on regenerative principles,” Dr. Sedef Uncu Aki, manager of denim sales and marketing, product development, R&D, planning and operations at Orta, tells Sourcing Journal. “It is also a time for rapid collaborative action.”
Levi’s is also using BioBlack TX in its WellThread Collection following years of development work between Nature Coatings and the denim giant.