In Switzerland, Aleph Farms has applied for regulatory approval for its cultivated meat, marking the first-ever submission for the category in Europe.
Aleph Farms has applied for regulatory approval from the Swiss Federal Food Safety and Veterinary Office (FSVO) with the goal of selling Aleph Cuts in Switzerland. The submission is part of our collaboration with Migros, Switzerland’s largest food enterprise, which has been instrumental in assessing the country’s specific regulatory approval process.
Later this year, Aleph Farms plans to launch Aleph Cuts in Singapore and Israel in limited quantities and offer exclusive tasting experiences curated with select partners, pending regulatory approvals. The company’s regulatory team is working in similar fashion with regulatory authorities in numerous markets around the world to ensure compliance with respective safety requirements.
According to research conducted jointly by Aleph Farms and Migros, 74% of Swiss consumers are open to trying cultivated meat and are motivated to try it chiefly by curiosity and a desire to align with principles like sustainability and animal welfare.
“Food systems affect everyone, and it will take a coordinated effort between regulators, innovators and incumbents to ensure food security in a way that helps humanity live within its planetary boundaries,” said Didier Toubia, Co-Founder and CEO of Aleph Farms.