Dubbed NIVEA Crème Natural Touch, the new skin care cream meets consumer demand for more sustainable skin care as well as Beiersdorf’s goal to reach net zero by 2045. Ingredients include sunflower, rapeseed, and shea oils.
“NIVEA Crème Natural Touch is more than just a line extension; it reflects our commitment to innovation and responsibility as part of our Net Zero 2024 roadmap, showing how tradition and innovation can go hand in hand,” Christian Haensch, Beiersdorf’s General Manager for Germany and Switzerland, told Cosmetics Design Europe.